SEO Services & Solutions

Keyword Research

Finding the right search queries to target is step one in Search Engine Optimization. This process informs your content strategy and overall marketing plan. Figuring out what topics your potential customers are looking for is imperative to improving traffic to your website.

Our process for identifying which terms your audience is searching for includes:

• Asking the right questions to understand your business
• Using automation tools to explore how your audience is already behaving
• Regularly iterating to optimize your ranking

Once we identify which words & ideas will lead to the most high-quality leads, we can start producing valuable content for your brand.

What is Keyword Research?

Keyword research is like a treasure hunt. We're on a mission to find the exact words and phrases people type into search engines when looking for what you offer. By discovering these golden terms, you can attract more visitors, create content they'll love, and outshine your competition.

Technical SEO

Optimizing your server and source code for a high page rank is a pivotal step in SEO. We make sure your site is fast, secure, and mobile-friendly. Adding sitemaps and structured data makes is easily crawlable by search engines. Let us help your website earn top preference on SERPs.

What is Technical SEO?

Technical SEO is like tuning up a car to make sure it runs smoothly and efficiently, but for your website. It involves optimizing the backend aspects of your site, such as improving site speed, ensuring mobile-friendliness, fixing broken links, creating a clear site structure, and making it easy for search engines to crawl and index your pages. It’s all about making sure your website is in tip-top shape so it can perform well in search engine rankings and provide a great user experience.

Local SEO

For businesses targeting a local audience, we can plan for local SEO tactics, such as optimizing Google My Business listings, managing online reviews, and building local citations.

What is Local SEO?

Local SEO is like putting a big, bright spotlight on your business for people searching in your specific area. It optimizes your online presence to attract more business from relevant local searches.

Brainstorm & Discovery

Step 1

First, we'll set up time to discuss your SEO goals.

• What is the main purpose of your website?
• Who is your target audience?
• What are your primary products or services?
• Have you done any SEO before, or are we starting fresh?
• What are your main competitors?
• What are your key performance indicators (KPIs) for success?

Next, we'll dive into a discovery session where we gather all the necessary information. This could include:

• Reviewing your current website: We'll look at your existing site to understand its structure, content, and performance.
• Analyzing your competitors: We'll check out what your competitors are doing well and where they fall short.
• Exploring keyword ideas: We'll brainstorm potential keywords that your target audience might be searching for.
• Assessing your content: We'll take a look at your current content to see what's working and what needs improvement.

Once we determine what you're looking for and gather all the relevant data, we'll recommend the right SEO strategies and tools for you. The result of this phase will be clear goals and a plan of action for the work to be done.

Research & Planning

Step 2

This crucial step lays the groundwork for a successful SEO campaign. Here, we’ll conduct detailed keyword research to identify the best keywords for your business. Based on this, we’ll develop a comprehensive content strategy and create a content calendar to keep your site regularly updated with engaging content.

Next, we’ll set up analytics tools like Google Analytics and Google Search Console to track your site’s performance. This ensures we can measure the success of our efforts and make data-driven decisions.

Finally, we’ll perform a thorough technical SEO audit to identify and fix any issues that could impact your search engine rankings. This phase sets the foundation for a successful SEO campaign.

• We dive deep into keyword research to identify the most relevant and valuable keywords for your business. This involves using tools to find keywords with the right balance of search volume, relevance, and competition.
• Based on the keyword research, we develop a comprehensive content strategy. We create a content calendar to plan and schedule content production.
• We configure goal tracking and set up custom reports to provide insights into your website’s performance and the effectiveness of our SEO strategies.
• We create a prioritized list of technical improvements to ensure your site meets the best practices for SEO.

Implementation

Step 3

With our strategy in place we can start putting our plans into action. We’ll begin by addressing the technical SEO issues identified in the audit, ensuring your site is fully optimized for search engines.

We’ll optimize your on-page elements and start creating and updating content according to our content strategy. For local businesses, we’ll enhance your local SEO by optimizing your Google My Business profile and building local citations.

We’ll also begin our link-building efforts to strengthen your site’s authority. At the same time, we’ll set up and fine-tune our analytics and tracking tools to monitor progress. Regular monitoring and adjustments will be essential to ensure our strategy is effective and driving the desired results. This phase is all about executing the plan and making sure your website is in the best possible shape to achieve and maintain top search engine rankings.

• Technical SEO Fixes
• On-Page SEO Optimization
• Content Creation and Updates
• Local SEO Enhancements

Frequently Asked Questions - FAQs

Is SEO an ongoing process? Does it need continuance maintenance?

• Yes, SEO (Search Engine Optimization) needs to be continually maintained for several reasons.
• Search Engine Algorithm Updates: Search engines like Google frequently update their algorithms, which can affect how websites are ranked. Staying updated with these changes and adjusting your SEO strategy accordingly is crucial.
• Competitor Activity: Competitors are also working on their SEO strategies, and the competitive landscape can change. Continual SEO efforts help maintain or improve your website's ranking relative to competitors.
• Content Freshness: Search engines favor fresh and updated content. Regularly updating your content and adding new, relevant information can help improve and maintain your rankings.
• User Behavior Changes: User behavior and search trends can change over time. Regularly updating your SEO strategy to align with current trends and user preferences is essential.
• Link Building: Building and maintaining high-quality backlinks is an ongoing process. Regularly acquiring new backlinks and ensuring existing ones remain active is vital for maintaining authority and rankings.
• Local SEO: If you target local audiences, maintaining local SEO is crucial. This includes managing online reviews, updating business information, and ensuring consistency across local directories.